You can't be cheating your audience Dia Mirza

It is a known news that Dia Mirza and Zayed Khan are turning producers with their first film all set to go on floors in the month of February. They would be joined by Sahil Sangha who is not just a co-producer in their production house 'Born Free' but would also be directing their first film. Meanwhile the young ones claim that they would be taking an altogether fresh approach towards film making with 'Born Free' indeed churning out stuff that would be in a league of it's own.If one thought that these were mere tall claims, Zayed Khan is quick to place his argument. Belonging to a family which has a strong lineage of film makers (Sanjay Khan, Firoz Khan) Zayed says that since he has been around for long enough to see how films are being made he has a good enough confidence to go ahead and get a movie rolling of his own along with his partners.It is all very simple actually says Zayed confidently, "One has to make films which have a universal appeal and are still economically feasible. No, we are not going to tell the world about how to make a film. In fact we will put only that much into a film which is required to make it shine. We don't want to be too over enthusiastic or flamboyant.When asked to elaborate on being 'overtly enthusiastic or flamboyant Dia says with a smile, There is business sense that one needs to have. You don't have to compromise with your core ethics either. At the end of it all, you have to meet the kind of expectations that you had set for yourself. You can't be cheating your audience. At the end of the day you have to ensure a damn good product.....end.statment..........